Jermaine Dupri claims that he changed the game with his sock game at Super Bowl LVIII.
Appearing on Camelo Anthony’s 7 PM In Brooklyn, a Wave original, he said that his choice of socks set off a new fashion trend.
“They $1,500 socks. They sold out after I did the Super Bowl. You can’t find them socks no more…we be watching the internet and we be seeing Pharrell do Fashion Week and I be thinking like everybody following the sh*t. I seen the outfit, I’m like, sh*t, I want to rock that. That’s some fashion sh*t….I’m like, I want to wear this on the Super Bowl,” Dupri said.
“Nobody ain’t said nothing about nobody else wearing it…So then I start realizing, okay, maybe everybody ain’t up on the fashion sh*t…ultimately I’m glad it happened the way it is. I made it my thing,” he continued.
He also said that Usher, who headlined Super Bowl LVIII, was upset because his socks got more press than his show.
“By the way, Usher was a little upset about this… because out of his whole performance, this is what came out of—my socks got more press than damn his show,” Dupri said.
Elsewhere in the interview, JD revealed how he went against Columbia Records’ advice to work with JAY-Z instead of using his song with Mariah Carey for the first single of his album Life in 1472.
“He [JAY-Z] was the most prominent New York rapper. You saw where he was going, right? If he was paying attention to the clue mix tapes and all of this,” he went on. “So me saying I want my first single to be with this guy. The suits at Columbia was like, who the f**k is Jay-Z– we trying to spend this money and you talking about you want, why don’t you put this single out with Mariah? This will go straight to the top, blah blah blah. That was a conversation and they didn’t understand what it was. I was just like, I’m from Atlanta. We are looked at like we don’t know what hip hop is.”
